One of the most burdensome, yet vital, aspects of software is periodic updates. With them, companies can update software with new features, upgrade existing features, or change specifications, user interfaces, or design.
During this process, however, end-users often get frustrated with long downloading times, re-learning the new software and its features, and reaching the level of proficiency they had prior with the old version of the software.
Because these frustrations can lead to churn, product managers must make it a high priority to keep customers satisfied during the entire process. Check out this Prezi for tools and tips to keep customers happy during a major product update.
In order to learn more about smooth product update releases, you can download our free white paper: “How a Product Manager Can Keep Customers Happy when Releasing a Major Product Update.” Claim your FREE copy by filling the form at the bottom of this post.