Using products management metrics is an ideal way for you as a product manager to ascertain the performance of your product either in production, distribution or in the market. This is done with numbers and figures and as such, the name of the processes involved. This is done through various processes and at different stages of the management process, hence the results of the processes and the measures taken may vary accordingly. Among the most common areas that can be looked into includes the following.
Product Management Metrics You Need to Be Aware Of
Consumer Entry
Before one can be assumed to be a consumer of your products, they must have known about the product beforehand. This will involve among other factors the first interaction of the consumer with the product, learning about it and as such creating the willingness to use the product. This may involve a number of activities that includes among others outreach to prospective consumers through advertising. In using this, it is important to consider the number of prospective consumers can be reached through such process. In this regard, there should be measure to ascertain the numbers reached and the effectiveness of the model used to ascertain the reaction of the prospective consumers.
This will take into consideration the amount of time the prospective consumer takes to get to know the product. It will also take the consideration of getting to know the number of times the consumer will visit the information to learn more and how often. This is alongside knowing the actual information that the consumer is keen to know about the product.
Conversion and Retention
By the fact that the prospective consumer learns about the product is not in itself a positive on the performance of the product in the market. What is of importance is the ability to transform the prospective consumer to an active one. For this reason there is need to have measures in place that will ascertain how many of the prospective consumers did turn out to be active ones. This should however be done with caution as to identify the new consumers and their trends in adapting to the new product.
While the product management metrics are used to measure this, they do not give the actual reaction of the consumers to the product. This kind of feedback is essential to ensure that you are in a position to make the product much better to the satisfaction of the consumer. For this purpose, it may be essential to use third parties and other models to collect the actual consumer feedback that will give a reflection of the customer feeling about the product in the market.
Revenue Collection
The intention of any individual who engages in any form of business is to make profits. These are essential as they maintain the production cycle of the business and at the same time create a source to repay the amounts used in the start of the business. To effectively use this type of product management metrics, you must be able to ascertain the amount of revenue used to acquire the customer and the amount of the revenues gathered from the customer.
The amount of time used in this kind of measurement is to be put into consideration. This owes to the fact that the cost of acquiring the customer may be much higher but on retaining the customer the trend change with time to reflect more revenues incoming. The short time and long time effects of customer response varies differently and as such the responses and provide a platform on which adequate measure are to put in place.
Team Metrics
For any team to perform ideally, all the team members must be in place to play their respective roles. Product management metrics are required to be used as a team where each and every one of them has a role and part to deliver. This is more so for the team that is involved in the production and distribution process. Among the things to be measured in this process includes the velocity of the product in the market. In this regard, the availability of the product to the consumers should match the consumer response. This means that in instances where recipient response is high, the product should be available in numbers to satisfy the needs of the consumer and vice versa.
The quality of the product should also undergo this measure. It is important to note that the consumer will adapt to it on regular use of the same quality, as they fast got attracted or even better. For this reason, it is important that the process of production is maintained to ensure that at least the first quality of the product is maintained to ensure that the consumer is retained. For this reason, it may be important to maintain a good quality assurance team that will enhance the value and the quality at all times.
One of the metric that lacks in quantitative measure is the team’s happiness. This is for the reason that no amount of happiness can be said to be adequate. However, despite lack of measure happiness is one of the key factors that give the employees the required motivation to ensure they are able to produce effectively and give their best in regard.
Objectives Metric
Most product managers will use revenues as a mark in measuring the metrics in performance of the product. However, an important aspect in product management indicates that this is normally not reflected in the performance and as such not an ideal venture for use. It is important to note that though the history of the product performance maybe important in laying ground for its future, it is not necessarily a reflection of the future.
Conclusion
Varying products will use varying product metrics to ensure they are successful. It is important to note that these measures are essential in providing the best. While the metrics provided are just a few, there may be other s that may work wonderfully for your product while others stipulated may not work in the production process. It is important therefore to use caution us applying these product management metrics and the results obtained through their use.
