How to Make the Customer’s Voice Heard Within the Development Team

The customer is the most important person to any business, but many of the companies have forgotten this rather straightforward fact. Instead of reaching out to them or listening to what they have to say, businesses and development teams have turned a blind eye to what is going on and instead focused on what interests

2 Small Changes That Will Have Big Results in Product Management

Creating a product and selling it to the end user are two entirely different facets in any product life cycle. As a product manager, you have to understand that repeat sales are what determine whether your customers were really satisfied by whatever product they purchased from you. This means you have to develop a product

Top 7 New Year’s Resolutions for Better Product Management

Product management is a demanding, yet rewarding field. It requires individuals to maintain an acute awareness of all aspects of a product, while simultaneously maintaining a vision for the “whole”. With product managers responsible for each product, improving the product management team and creating winning strategies can vastly improve the overall performance of a company.