A customer centric approach is where a business mainly focuses on the client. Here the customers are normally at the center of an organization’s philosophy, ideas and operations. Institutions that make use of this approach believe that their clients are the only reason they exist thus they put in a lot of effort to keep…
5 Important Product Manager Tips
I’ve been asked a lot lately for intuitive product manager tips, given the daunting mess that product management can be. I understand this, it’s one of those business fields that can be confusing, difficult and not clearly defined. I’ll be honest, at one time, I found myself unable to really explain product management myself, even with…
A Review of a Product Management Process
The product management process is something that many people find confusing and utterly alien. Still others will jump to the conclusion that product management involves the production, distribution or retail sale of products or services directly to customers. Well, the product management process does indeed involve these things, but there’s a lot more to it than…
3 Tips for Product Management Strategic Planning
Product management and strategy is one of the bigger hurdles of business, and one that’s almost always a mess. For those unfortunate enough to be yoked with this responsibility beyond their normal duties, it can be nightmarish and daunting. So many confident and competent professionals have walked away from this sort of responsibility unsure of themselves…
Top 3 Product Management Books
Product management books are a great learning tool, considering the wide scope of the topic, and the numerous actual fields that contribute to its mixed existence. I am going to head myself off at the pass this time, and start talking about the value of literature as a knowledge base in this topic early on. There…
What is Product Management?
What is product management? That’s a good question, because the name can be slightly misleading, though what it implies isn’t mistruth but rather not the whole truth. Product management is a big, important science and skills within this are highly sought after and for a good reason. Product Management is an encompasses several factors of a…