The Customer Centric Approach in Product Management – Overview

A customer centric approach is where a business mainly focuses on the client. Here the customers are normally at the center of an organization’s philosophy, ideas and operations. Institutions that make use of this approach believe that their clients are the only reason they exist thus they put in a lot of effort to keep

A Review of a Product Management Process

The product management process is something that many people find confusing and utterly alien. Still others will jump to the conclusion that product management involves the production, distribution or retail sale of products or services directly to customers. Well, the product management process does indeed involve these things, but there’s a lot more to it than

3 Tips for Product Management Strategic Planning

Product management and strategy is one of the bigger hurdles of business, and one that’s almost always a mess. For those unfortunate enough to be yoked with this responsibility beyond their normal duties, it can be nightmarish and daunting. So many confident and competent professionals have walked away from this sort of responsibility unsure of themselves