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Mark Silver

Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.
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Categories: Brand Management

Strategic Brand Management Tips

Posted by Mark Silver on December 18, 2013December 15, 2013 Posted in Brand Management

So, you’ve come to understand the power of branding and what it can do for making your company identifiable, and to build greater customer loyalty, and to set you apart from your competition. You’ve also come to understand that strategic brand management is a powerful way to make the customer experience more defined, and to…

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