When it comes to product research, finding the best user feedback and research tools is an essential part of getting to know your users and increasing your conversion rates.
The fact is, companies are completing research faster and cheaper. You don’t have a lot of time, and so getting valuable results in a limited amount of time is key. (Ah, there’s that agile mantra again)
Tracking online user behavior in a small scale is important but without being able to couple it with large scale statistics on user behavior, you won’t have the strongest results.
With this in mind, we’ve compiled the 4 best user feedback and research tools available for you.
1. Qualaroo – Provides User Insights to Improve Your Website
This program allows you to survey your website visitors in order to understand what they need and want from your site and helps you understand better how they need to move around and interact with your site.
Instead of just collecting data about what your users do on your site, it gives you insights into exactly why they are there. It also lets you figure out trouble spots and features that may not be working as well as you had hoped.
This information is critical to helping your conversion rate and will let you survey both desktop and mobile users. You’ll need to treat these users very differently – don’t assume that those desktop visitors are having the same challenges as those on mobile devices.
2. Consumer Baromoter – Provides Information about Consumer Behavior Leading Up to Purchase
This program by Google gives e-commerce companies information about consumer behavior leading up to their online purchases. It allows you to map how consumers use online and offline information sources to make their purchases.
You’ll be able to understand the role of various online services/sources in the journey to actual purchases. This will help you create the kind of content which drives consumers to stay and to continue to make purchases with you. With research and purchase behavior available, the possibilities for your market research are significant.
3. Typeform – Builds Online Surveys
There is nothing worse than cookie cutter customer information surveys. If you want to drive business away from your site, just add one of these well-meaning but highly irritating surveys.
However, with Typeform, the surveys are attractive. They’re easy to navigate via both mobile devices and desktop and allow for a more seamless transition to survey from your site. The surveys reflect your business, product, brand and identity.
In addition, it reveals hidden trends and patterns not always easily available to you.
4. Olark – Chat and Connect with Website Visitors
This is a chat application which lets you interact and connect with users and visitors to your site.
It tells you who is on your site, who is visiting and where they’re from. It will also let you know what they’re engaging with on your site and indicate key behaviors which will help you cater your product’s site content more precisely.
You can target your chat experience so that you interact only with specificied users on certain pages. You can match your own branding and style and customization features help you integrate with other major CRMs like Salesforce, Zendesk and Desk.com.
With all the tools available to help you collect information about who is using your product, you’re in good hands. Try some of these key research and feedback tools and make use of the opportunity you have to get your hand on the pulse of your market and on the wants and needs of your users.
