Creating a Killer Product Plan – What Product Managers Need to Know

As a product manager, it is imperative you create a thorough product plan.   There are several important things that should be considered in the creation of this plan. You should take a look at some essential factors before making this plan.

Creating a Killer Product Plan

1. Get to Know the Market Research

This is the first step that you have to do before you can create a powerful product plan. It is important for you to work with market research on your specific product. You should take a look at some opportunities that are available on the market. By doing proper market research, you should be able to create the best products that can meet your customers’ expectation. There are a lot of market opportunities that are available today. You can use some research tools for doing this important step. The result of this research should be used as the basic thing in the product creation in your company.

2. Target Specific Customers

When you are doing the market research, you should target specific customers. Make sure that you know the specific market for your products. It becomes another important step that you have to do in your company. Customer segmentation is believed to be an important step for most business owners today. Many experts recommend all business owners to start doing this step. You need to do this step before you can create high quality plan for your production process in your company. It is important to focus on certain customers when you are planning to sell your products. Many people claim that they are able to get their success after targeting specific customers for their products.

3. Create the Best Product

This is another critical part that you have to include in your product plan. Make sure that you know how to create the best product that can fulfill your customers’ needs. You need to prepare with all important things in the production process in your company. It is important to know all essential steps that you need to do before you can create the best product for your customers. In order to achieve this goal, you should have a solid quality control team. This department is able to help you maintain the quality of your product properly.

4. Specify Your Pricing Structure

Pricing becomes an important thing for most customers these days. There are a lot of people who are sensitive to this factor. It is a normal thing to see a lot of customers look for affordable products for their needs. Therefore, you need to include your pricing structure in your product plan. It becomes an important thing that you need to consider when you are creating high quality products for your customers. You need to consider some essential factors when planning this pricing structure, such as cost of goods sold (COGS), profit, brand, and many other things.

5. Understand Your Marketing Plan

If you want to become a successful product manager, you should take a look at your marketing plan. There are a lot of marketing methods that your marketing department will be using, for example; social media marketing, search engine optimization (SEO) method, brochure, television advertising, and many other advertising methods. At the beginning of your product creation, you should plan all marketing plans in advance. Make sure that you write down your marketing plan in your product plan clearly. Clear plan can help you manage your marketing strategies easily.

6. Write Down Your Goals

When you are creating your product plan, you should write down your goals. All product managers usually have their own goals for their companies. You should create all goals that you are going to achieve with your companies. These goals can motivate yourself and your team members, so all employees can do their best for achieving these goals. Not all people know about this simple strategy. This is one of the best successful secrets from many successful people from around the world. It is very important to have clear goals for developing great product in your company.

7. Check the Evaluation Process

This is another important thing that you should include in your product plan. When creating high quality products, you should plan the evaluation process. This evaluation process is very useful to take a look at your products’ performance. Evaluation is a necessary step that should be done, so you can know your customers’ needs and inputs. You can use the results of this evaluation process for improving your products quality. If you want to know some insights from your customers, you can plan some customer surveys. These surveys can be used to evaluate the performance of your products.

8. Prepare the Development Process

Your product should be developed from time to time. It is important to know that you need to have continuous research and development process for your product. This R&D process is required to improve your product based on your customers’ needs. This process is also useful to prevent your customers from getting bored. This development process should be written well in your product plan. Make sure that you hire the best R&D team members who have a lot of creativity, so your company can have regular development process for your product.

They are some useful tips that you can follow, so you can create the best plan for your company. Most companies need to have clear plan for guiding them in their daily activities. You need to evaluate your business plan, so you can achieve your success with your products. Make sure that you create the best product that can meet your customers’ needs. When your product can make your customers happy, you should be able to sell your product easily. Because of that reason, you need to create the best product plan for your company today.


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.