Great Video: How Great Leaders Inspire Action

In this talk, Sinek introduces the simple concept of the golden circle to explain how leaders inspire actions using several examples.

The golden circle is a three-tiered diagram that has the “what” on the outside, the “how” inside it, and the “why” in the very center. Most companies and people think in an outside-in fashion, presenting tangible facts first and then describing how they are different from the field. Driven by biological research, Sinek reveals that it is the ones that think inside-out that have the most success. They explain their beliefs first and then work their way outward.

Those in Product Management should not just relay information to their teams. They should relay a belief in what they are doing and then seek others you share the same beliefs. As Sinek points out brilliantly, “if you hire people just because they can do a job, they’ll work for your money, but if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears”.

Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.