Great Video: Strategic Role of Product Management in 3 Mins!

This video by Kevolve gives a great overview of the different aspects involved in product management and how they fit into a business’s overall strategy. It does a good job of breaking down the complex systems of product management into four categories each with a subset of smaller categories.

Marketing intelligence, strategy, new product development and lifecycle management are all key aspects of product management, and to get the best results in these areas it’s important to work with other departments. A successful product management team also needs experience from a wide variety of different areas, such as sales, product support and engineering.

There are many complex processes at play in product management. This video helps to unpack some of the complexity and offers valuable insight into the working pieces of success product management.


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.