Infographic: The Value of Product Management

By: Mark @Spectechular Silver

Product Management is a core marketing function that provides substantial value to a business, as they drive the product development process in businesses of any size. Product Managers serve as vital leaders as well as intermediaries in the process, serving a variety of internal and external parties as the reference for product strategy and information. Product Management is central in product development, as the authoritative source of information on product strategy, features and functions. They interact and deal with executive management, sales, product marketing, the customers, customer service and engineering. Only once all of this is analyzed and understood, can a business really begin to see the true value and worth of product management, as well as the variety of different operational tasks they must serve.

(Via Marketisitics)

Enjoyed this Article? SHARE with Your Friends & Coworkers!  


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.