By: Mark @Spectechular Silver
Product Management is a core marketing function that provides substantial value to a business, as they drive the product development process in businesses of any size. Product Managers serve as vital leaders as well as intermediaries in the process, serving a variety of internal and external parties as the reference for product strategy and information. Product Management is central in product development, as the authoritative source of information on product strategy, features and functions. They interact and deal with executive management, sales, product marketing, the customers, customer service and engineering. Only once all of this is analyzed and understood, can a business really begin to see the true value and worth of product management, as well as the variety of different operational tasks they must serve.
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