Making your Software Demo Win over Prospects – 5 Tips

Product demos are important for your business as they will help show customers and potential prospects how to use your software product. It is important that your product demo goes over the key features of the product, without overwhelming prospects with too many technical details, so that users can how to operate it and its overall potential value. If the program you are showing off seems hard to use then you may scare off customers and this will be the opposite of what you are trying to do. Your presentation and demonstration will make all of the difference.

Below are tips you can follow to make sure that your customers are won over by your software demos.

1. Ease of Use

As mentioned briefly above, if your software looks too difficult to use or customers do not understand what it is you are trying to show them, they will move on. Difficulty with a program tends to scare people away and once they lose interest, you will probably not be able to regain their interest again.

To avoid this problem you can incorporate certain aspects into your demonstration such as programs like WalkMe. A program like WalkMe will demonstrate through easy and interactive onscreen instructions how your software works and how easy it is to use.

2.  Goal

For your product demo to be successful and win over any prospects, you must have a goal and a vision. Obviously one of the most important goals is to get sales.

With this in mind, you need to show people how your software solves their problem and how your software can help them achieve their long term goals. If you cannot do this, you will not make sales.

3. Credibility

Once of the most important parts of your demo is your presentation. Your customers and potential customers are looking to you for information and they trust that you are going to deliver the correct information to them.

You need to make sure that you establish yourself as a credible source of information and make sure your customers know that you know what you are talking about.

Be prepared to do your presentation and prepare for errors. Make sure you know what to say and anticipate questions. Make sure you can answers these questions without stalling or moving away from it.

4. Audience.

Your audience is something that you need to prepare for. If your product can be used by people at different levels in the business field then you need to structure your demo to handle this. If your product seems too simple for a CEO or too complex for an office manager, you will lose possible sales.

Take your audience into account as a whole and then structure your demo around everyone.

5. Presentation

The presentation itself is crucial to your product demo and it is what will land you sales. Make sure that you are covering all points throughout your demo and you are making sure that you show the need for your product and software.

You will want to cover the basics and also the more complex sections of your software. You must show people there is value to having your software and that they will benefit from using it.

Throughout your presentation you will have a short opportunity to capture your prospects and customer’s interest. If you cannot grab their interest within the first couple minutes they will move on.

When you are trying to show a need for your product consider using tools to help you deliver your message so that it is clear and effective. If you give a stellar presentation and demonstration then your sales will skyrocket through the roof. You need to always be prepared so that you can anticipate any problems or even questions that may arise.



Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.