Understanding Data Driven Product Management

Data Driven Product Management is an approach to business governance which values decisions and data that can be verified. The approach is gaining popularity within the enterprise as the amount of available data increases in tandem. Data Driven Product Management is normally undertaken in order to acquire competitive advantage.

Benefits of Data Driven Product Management

One of the benefits of data driven product management is that it is used to quantify full economic impact. In fact, data driven product management has driven the impact across various sectors of economy.

Recent studies have revealed that the product management has impacted the job creation and IT. The main core of data management is to save money, increase efficiency and the precious resources which have benefited all the sectors of the economy as well as improving the quality of life. From safety to security, the outcomes of product management have benefited all sectors of the economy.

Another benefit of data driven management is that it ensures that the accounting is done properly. In addition to that, it will enable the data to be done consistently. When you have data which is properly organized, you will get the ability to analyze and apply the third party insights as well as creating an optimal scenario to make high quality data driven management decisions.

Data Product Management Analytics 

Analytics is a crucial area which the product managers have to understand. However, it can be intimidating when you are getting started on the product management basics. There are some basics which you need to consider when covering the role of product management in an organization. The following are some of the steps which you need to follow while doing product management analytics:

  •  Tracking of the email signature clicks

Under analytics, the initial step is to start tracking your email click signature. This is an example of how to introduce the basics. In addition to that, include some unique identifiers. This will ensure that a user has arrived on the site after clicking the exact site.

  • Viewing of the clicks

With Google analytics, you will be able to see the number of times which the signature Gmail has been viewed. This is because of the querystring parameter ref which is not used by the developers.

  •  More superior

By measuring more than 10 clicks, you will require the ability to group and filter certain kinds of referrals. The Google analytics assists you in construction of more complex tracking links with the URL Builder. This will enable you to create separate campaigns while starting to collect data in a systematic way.

  •  Forward

The Data Driven Management Certification Programs 

Data driven management programs teaches the essential methods of management. The first two weeks of the programs covers the following: application of statistical methods of measuring and predicting of consumer preference, development of perceptual maps used for positioning of products which is based on the perceptions of the customers. Other courses which are covered by the certification program includes: use of the management response model in order to predict demand as well as development of the right marketing mix.

The certification is a foundation which is used for harnessing the power of data, sales, margins and marketing share.

Who is eligible for enrollment of data driven management programs?

The certification is design for the marketing managers. Nevertheless, professionals who interact regularly with many customers or product data are also eligible to apply. Another requirement is proficiency in Microsoft excel.

Data driven management accreditation

People who have successfully completed the certification are accredited with data driven management certificate from the graduate school of management.

Keys required in building a data driven management

Analytics and big data have been promising to transform the way in which companies does. The data driven management is used for controlling the performance gains.

Most of the companies have found out that the data driven management requires capabilities which are supportive. With data driven management, companies should be able to identify, manage and combine multiple data sources of data. The following are three keys which should be adhered to while building a data driven management strategy:

Choosing of the right data

Over the past few years, the modeling and universe of data has drastically changed. Hence, the volume of information is rapidly growing. On the other hand, the opportunities for expanding insights have been growing rapidly. As a result, better and bigger data have been giving companies the granular and panoramic views of their businesses. Companies will improve their operations, customer’s experience and strategy.

One of the strategies which the management should have so as to choose the right data is to have source data creativity. In order to tackle the business problems, managers should be aware of how to use these decisions in order to encourage a more comprehensive look on the data. IT support is also another thing which is necessary for the data storage, sourcing and analysis. The business leaders will therefore address the big data requirements for synchronization and matching of the overlapping data.

Building of model which optimize and predict the outcomes of the business 

The data is very important. However, the improvement performance and the competitive advantage arise from the models analytics which enables managers to optimize and predict the customers.

Transformation of the capabilities of the company  

This is a data driven management strategy which solves the problems which arise because of the mismatch between the capabilities and culture as well as the emerging tactics which can exploit the analytics successfully.

Model designers should therefore understand the type of business decisions which managers make so as to make their actions align with the goals of the company.

Manages also requires transparent methods which can use analytics and big data. Apart from that, sophisticated modeling is needed so that it can be used for sharpening of the risk management and operations.


The above, is a highlight of management including the major benefits of the services provided. Hence, you can use the service if you run a business firm. Therefore, you can get data driven management and you will enjoy the service provided.







Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.