It’s important to produce a high-quality product, but it takes more than that to be successful. This video by Maximal Product Management explores two key product management areas where many businesses are lacking: strategy and process. The video does a good job of pointing out key areas where a lot of businesses are lacking and provides the guidance needed to fix common errors.
A good product management strategy focuses on customer analysis, market analysis and portfolio management. It’s also important to design products to meet customer needs instead of working from the inside out.
When it comes to process, information is key. Your information needs to be comprehensive, up-to-date, and well managed. A good production management process means strong leadership and top-quality business information systems.