Video for Product Managers: Understand A/B Testing

A/B testing can be a valuable tool to help your business, but before you start using this kind of testing it’s important to answer one important question: What exactly is it?

In a video for Docstoc, Jorge Garcia of Garcia Analytics sets out to tackle this question. This video is a valuable tool because it explains the basic of what an A/B test is, how to conduct one and how to understand your results. Understanding what your results mean is especially important, as data from an A/B test may not produce quite the same results when the preferred option is applied to 100% of your users.

This video gives all the information you need to start using A/B testing to produce the best results.


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.