How to Position Your Product in a Competitive Market

* This article is part of a book called “Product2Market- How to Market a New Product and Introduce New Features”   “Positioning is not what you do to the product; it’s what you do to the mind of the prospect. It’s how you differentiate your brand in the mind. Positioning compensates for our over-communicated society

4 Tools Successful Product Managers Use to Stay Relevant

“Today’s most successful product management teams are not only highly responsive to changes in market conditions, but are highly focused and communicative of their intent, and are always trying to outpace the competition.” – Thoughtworks   If you’re trying to outpace the competition, and you surely are, you’ll need to stay on top of cutting-edge

What Can Product Managers Learn from Microsoft’s Big Start Button Mistake

Remember when you excitedly installed Windows 8 only to restart your computer to a completely different user interface that left you confused. Where did the Start Menu go? Well, you weren’t the only one – the poor reception to the Windows 8 upgrade was, in large part, because it wasn’t user friendly. Microsoft learned the