Distribution Channel Strategy for Product Managers

Distribution channel strategy helps the product managers to sell to its customers in market sectors or geographical areas where their direct sales teams are not able to reach. One can choose from a number of distribution channels which include internet, distributors, retailers and wholesalers. For dealing with the prospects and customers, each channel gives different

The Product Life Cycle

A nice and informative video I came across the other day. This video called The Product Life Cycle, published by  Alanis Business Academy, takes you through the steps that products go through before they reach maturity – and death or transformation eventually.   Here are the highlights: #1. The lecturer delves deep into this topic

Your Guide to Lean Product Management

Lean product management or lean manufacturing is a basic management philosophy which pursues the elimination of waste in numerous business processes. Some management experts also consider this philosophy to be incremental improvement. Most of the people are already familiar with the concept of lean product manufacturing. While the basic definition is accurate, people tend to