The Benefits of Customer Testing

Customer testing is a process that is used by organizations when they want to roll out a new product or service. One of the most common ways that this is done is by looking for test marketers. This is where the organization finds an area that is not the target market. However, there are some companies that prefer to use their existing customer base to test the products/services they are about to introduce to the market.

Others will opt for forums and other methods that they are comfortable with. There are numerous benefits that are associated to this such as:

Gauge the performance of the products/services 

Customer testing is one of the best ways that can help you know how it will perform in the market. This is through the reaction of the test marketers to know if you are rolling out a product that will be well received in the market. This therefore means that you should take this very seriously as it a very important process as you are starting out. This includes looking at the competitor products and services to make certain that you will be bringing in something that offers a better alternative if you want to attract the market.

Lets you learn your mistakes 

There are times when you may introduce a certain product or service in the market with some mistakes which can affect its sale. With customer testing, you can identify the mistakes very fast and it will help you rectify them before they are sent to the entire market. This implies that at the end of the day, you will have introduced a “perfect” product that the market will not have issues with thus they can be motivated to buy to make sure that it is successful.

Help increase sales 

Customer testing can also help increase the sale of your products/services. As soon as the test market has approved the product, they will most likely go ahead and purchase it. If the product is really good, they will also introduce it to their friends and family so that they can also benefit from the products/services. This will definitely help to increase sales in a huge way to helps your business move to the next level. A lot of effort therefore has to be put to make sure that you really impress the test marketers so that this can translate into sales once the products hit the shelves.

If the test marketers get something that they like, your business will also benefit from increased loyalty and customer satisfaction. This is one of the things that ensure the business keeps moving as happy customers keep coming back. In return you can also get increased productivity from the employees because they see that their products/services are moving well in the market thus are motivated to work harder to produce high quality stuff that the market will continue using. This can be seen as part of your research to know if the market is ready for your products thus customer testing is something that you should not pass on, to enjoy all its benefits.


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.