Another week has come and gone and the world of Product Marketing is overflowing with the latest news, reviews and innovations! I’ve summed it all up, into the top 5 product marketing stories that everyone’s talking about. Here they are:
1# Marissa Mayer and the new breed of product manager CEOs
Marissa Mayer, Yahoo Boss, has a unique set of skills and leadership style that is different from other CEOs. Will Yahowicz takes a closer look at her traits that make her exceptional.
2# Creative Product Management- A story of Open source success
Open source operating system has really fueled success of Google. Janna Bastow takes a look at the benefits of using an open source strategy in product management.
3# 3 Things Every product manager needs to know in order to manage
Managing a product is not an easy task. DRJIM provides three major aspects that every product manager must know in order to perform managerial tasks diligently.
4# Sunsetting a Product: Pricing
Though hard to believe, you actually price a sunsetting product. Consider the following factors by Runyan in order to sunset a product successfully.
5# Strategic Brand Management Tips
In this article I outline tips to make sure that, in addition to product management, you are focusing on brand management to make sure that your company stands out from the rest.