Categories: Product Management

This is a little bit of an irritating subject to actually approach for a few reasons. I’ll get into that in a little bit. Before that, I do want to point out that product differentiation strategy is incredibly important in multiple contexts. It’s these multiple concepts which are one of the biggest annoyances in actually…

Companies are always looking to improve their products. The approach can be very different from brand to brand. Some prefer analyzing data and making tables while others create sample research to see what the response it. However, the easiest answer is looking everyone right in the face, yet they just have forgotten where they need…

Ideally, I wouldn’t talk about how to determine pricing of a product. The primary reason for this is that, traditionally, the onus of this is on the corporate people, financial people and so forth to actually make decisions like this. It’s not entirely outside our purview. But, the problem with business, it’s a multi-field domain…

You’ll have to excuse my fairly blatant lack of enthusiasm when it comes to how to create a business case. I’ve been dreading this topic for a long time, because while so many disagree with me, I think this is a hollow buzzword that needlessly supplants “business plan”, with the excuse that it’s more about…

1. Product Managers Need To Know How to Find Customers in a Dark Room Sometimes it’s difficult to pick a good customer from a crowd of potential clients. You need to develop the ability to “see” where your customers are. This post by DRIM will is sure to leave you well informed on this rarely discussed…

Ok, so if I want to talk about P&L management (which I actually don’t), I have to first outline one majorly important thing. This is leaning more into the purview of the financial people, or the bean counters if you will, than it is about this specific field. I don’t like talking about largely financial…