Improving the Product Development Process

The Product development process is a mechanism which delivers the new products reliably for the distribution or manufacture. It is critical and core component of a product strategy where the product can be created by you rather than sourcing from the supplier.

There are many organizations that are trying to influence their product development efforts by either introducing new methodologies or/and tools or by altering the process. Instead of adjusting and altering the process, procedures and tooling, some of the organizations are realizing that the only way to influence and effect the real change within product development of the teams is by greater appreciation and understanding of human behavior.

Here, are some of the best principles and practices that are required for improving the product development process.


1. Mood Monitoring and Recording

Organizations usually spends lot of time worrying about the product. They thinks that what are the features of the product, what are the specifics of the product which is been made, how many of that they are making, how many of it is being sold, how many of it are being shipped, are they charging enough for their product and so on. The organization spends so much of their time worrying about the mechanics of their business that they often forget to look inward at their teams. By doing so the organization is not able to record the mood and then preserve it which then leads to worrying about the weigh, dimensions and color of the product.

2. Display and Promote

The product organizations in general tend to be one-dimensional in how they are going to measure. We see how the companies are doing the great job of measuring the results, for instance, gross margins, output, revenue and yield. When the results are communicated then they send revenue and sales projections, lists of top features requests, lists of critical defects, case studies and testimonials of the customers who use the product. It is however very rare for a company to spend any cycles looking inward – looking at the things which is truly required for making the products, for instance, ingredients, formulas and costs.

3. Analyze and Adjust

We humans are not able to control our emotions fully but we are able to adjust how we react and behave to certain kinds of emotions. If our moods were recorded and monitored then the teams and individuals would have the ability to measure and adjust in continuous motion. The managers of the organization should have abilities to balance the workload more effectively by adjusting to a mood of the team. By doing so the executives will become well informed about the reaction to the news of the organization that they deliver and by doing so they are able to become more sensitized for the deliveries of the future.

4. Centralize Access to Product Design Data

By centralizing the access to design the product data efficiency of the production is improved, duplication of efforts is avoided and the design errors are minimized. By doing so it helps to reduce the time that are spent on searching the data. It is very much important for the product development process.


Mark is the Lead Author & Editor of Spectechular Blog. Mark established the Spectechular blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Management.