Categories: Product Management

Customer testing is a process that is used by organizations when they want to roll out a new product or service. One of the most common ways that this is done is by looking for test marketers. This is where the organization finds an area that is not the target market. However, there are some…

Employees need customer feedback and input in order to successfully drive a company forward. It can be difficult to determine how to go about collecting customer feedback because it can be very negative or too positive. There needs to be a strategic approach that gives teams the flexibility that they need to get the progress…

Data analysis methods are normally used to inspect, clean, transform and model data in a bid to uncover useful details, suggest conclusions and support a certain decision making process. It normally has multiple approaches and facets that encompass a variety of techniques under different names, science, different business and social science domains. Product managers use…

The Kano Model Analysis is a theory describing correlation between product development and customer satisfaction. It was formulated by Professor Noriaki Kano with the main idea of assisting various business-oriented organizations and units to discover, classify and incorporate the three major categories of customer needs and traits into the products and services that they are…

Marketing is a very important tactic of a successful business and growth hacking is becoming an essential part of that tactic in many technology businesses, these days. Many new entrepreneurs don’t know about growth hacking and what exactly it can provide for their business. In easy words you can say, growth hacking is a modern…

Competitor analysis is very important for any business that wants to become an industry leader as it allows you to check out your major competitors. This is because you know what they are up to allowing you to beat them at their own game and getting the major share of the market. Nowadays thanks to…

A product launch formula refers to a verified step-by-step process, which shows you how to exactly launch your product in precise detail. This formula shows you what to do in each step of the way, which blog to release and what to say in each mail you send. With product launch formula, you eventually get…