Another week has come and gone and the world of Product Marketing is overflowing with the latest news, reviews and innovations! I’ve summed it all up, into the top 5 product marketing stories that everyone’s talking about. Here they are: 1# Marissa Mayer and the new breed of product manager CEOs Marissa Mayer, Yahoo Boss,…
Best of Product Management This Week
Another week has come and gone and the Product Marketing Machine is Buzzing as always. Each week, I summarize and send all the best and most talked about articles. And, here they are: 1# 13 steps to becoming a better product manager To become a productive product manager you need a number of skills and…
Applying Actual Value Formula in Product Management
Actual value in product management can be defined as the usefulness, or worth of the application. For example, if a trash bag has the ability to hold two hundred pounds, but the average consumer only fills the bag so that it holds fifty pounds, then the actual value of the product would be for fifty…
Strategic Brand Management Tips
So, you’ve come to understand the power of branding and what it can do for making your company identifiable, and to build greater customer loyalty, and to set you apart from your competition. You’ve also come to understand that strategic brand management is a powerful way to make the customer experience more defined, and to…
3 Practical Product Management Tips
It’s about time I get down to earth, and give you some practical product management tips. I talk a lot about complex and abstract things here, and I’ve made it my mission to make things like that less complex and more practical, haven’t I? Well, product management is a tough business, and it really can…
Brand Equity Meaning in Product Management
It’s hard to really approach the concept of the brand equity meaning in product management. It’s not that the concept is actually that difficult on a fundamental level, but actually looking at something like this as it affects a specific field within business calls for focusing on a slightly more technical resolution with it. And,…
Informational Social Influence on Product Management Success
Before we begin, I want to make it clear that I don’t approve of use of the informational social influence concept in business, especially when it comes to relationships with customers or prospects. It’s subversive and questionable at best. But, some companies do use this, and they may call for you to use it when…